The UGG Collection fuses the timeless craft of Italian shoemaking with the reliable magic of sheepskin, bringing the luxurious feel of UGG to high end fashion. The roots of UGG Australia can be traced back to the sandy beaches of Byron Bay, where Australian surfers began wearing sheepskin footwear for warmth between sessions. In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture. Decades later, UGG boots have reached beyond the beach, popping up in big cities and small towns all over the United States, Europe and Asia. As the love for UGG continues to spread across the world, we have continued to offer new and unexpected ways to experience the brand. The UGG journey continues on and the love for UGG continues to spread.